Established in Dunfermline, Fife in 2002, Advantage Public Relations is run by Director Clare Graham who has over fifteen years experience in PR.

PR shot taken with David Westwater of Frasers Property Development Ltd and Alan Muir of Muir Construction to launch the Maritime Bond joint venture in Edinburgh's Water Street, a redevelopment of the last listed whisky bond in the capital.

“My comprehensive media contacts have been built up over many years and I am extremely passionate about delivering for my clients - to me it's all about the next big piece of coverage! I take great pride in what I do and as a sole trader would not have a sustainable living if I did not keep on achieving great results. I demonstrate to them through the feature copy which I achieve that PR is a vital part of their marketing budget and well worth allocating money to.

Although PR is the main thrust of my business, I am often asked to take in the broader picture and look at exactly how a company promotes itself in all of its marketing; branding and sponsorship activities.

I partner Bright Light Marketing in Selkirk and we have worked together on several campaigns including Hebridean Luxury Holidays in Lewis and The Tontine Hotel. I handle the PR side of things whilst they apply their considerable expertise in all aspects of marketing to the business as if budget allows, it is preferable to cover both areas, especially with travel and tourism clients.

The graphic designer used on both these campaigns is Debbie Strang from White Noise Creative and I am also happy to recommend her as an excellent designer. We are an award winning team as Hebridean Luxury Holidays recently picked up a highly prestigious marketing award - The Marketing Initiative Award at the Highlands and Islands Tourism Awards in Inverness - held in November 2009 in the company of First Minister Alex Salmond and the Scottish tourism industry.

PR shot for Bubble Wrapped Records, an enterprise scheme with schoolchildren.

I can also recommend excellent photographers. A photographer I use a great deal for superb PR shots is Colin Hattersley in Edinburgh and in Fife I use David Atherfold of Photo Electric Effect. Often I will work with designers and photographers on an overall campaign.

I have clients all over Scotland from Dornoch Castle in the north; through Highland Perthshire to several in the Scottish Borders. I also work with DARE in the NE of England; the New Dungeon Ghyll Hotel in the Lake District and I & H Brown in Warrington.

Providing a personal service and making each and every client feel special is very important to me. But don't just take my word for it, read my client testimonials.

Clare Graham nee Walton BA (Hons) MIPR

A graduate of Stirling University, where I gained a Joint Honours Degree in English Studies and Film and Media Studies, I have been involved in the Public Relations industry in Scotland since 1991. During that time I have worked in both PR and Advertising Agencies including Edinburgh based Hall Advertising - in its heyday Scotland's leading Advertising Agency servicing accounts such as Kwik Fit - and latterly Harrison Cowley, a regional PR agency which launched the National Lottery to the UK in 1994. As well as working on the Camelot account in Scotland, I also handled PR for leading housebuilder Barratt Scotland. Other client experience included the launch of the Scotch Whisky Festival in Scotland and media relations for Volunteer Week Scotland, Falcon Catering Equipment and Sutcliffe Catering.

Over the years I have established excellent media contacts and have particularly strong experience in property; travel and tourism and food and drink PR. On the business side my specialities are in civil engineering; construction and chartered surveying.

I am a member of the Institute of Public Relations, number 38904.