Brief: To introduce Cocoa Black, a newly formed company in the Scottish Borders, to the Scottish media as THE provider of luxury handmade chocolates and patisserie and the first port of call when looking for first class tuition in chocolate and cake making and an appreciation of quality chocolate. The company is run by experienced and award winning pastry chef Ruth Hinks and her husband David.
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Brief: To gain as much quality exposure for this upmarket 5 star self catering estate in the UK wide travel publication market as possible as well as look at the estate from a lifestyle point of view; bring out the human interest element behind the family who own and operate it and look at its diversification into holiday ownership and timeshare from a business and consumer perspective.
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Brief: To promote through editorial in food and consumer sections of glossy magazines this new takeout concept for the Capital - hot freshly roasted pork in a roll - a delicious alternative to beef, affordable and tasty. To spread awareness to the consumer that you could have hog roast in this way and that hog roasts were not just for large functions etc roasted on a spit, that you could enjoy hog roast every day in a city centre location which was very convenient and had a bright and eye-catching interior.
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Brief: To promote eco improvements, namely installation of a biomass heating system, at this stunning Sutherland Castle Hotel, which dates back to the 15th Century. At the same time to announce to the media that the Hotel had planning permission for an extension involving 12 new deluxe bedrooms, spa, bistro, coffee and gift shop and private dining rooms which would be commencing next year for completion 2011.
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Brief: What a fabulous idea for a business making the most of its natural environment and what huge PR potential if presented in the correct way! These were my initial impressions on Highland Safaris. There is so much to this company that it is doing them an injustice to just say that they offer a wide range of outdoor activities within a stunning Highland Perthshire environment which allows guests to engage with nature in a variety of ways - from 4x4 Land Rover safaris led by Kilted Guides to fishing; shooting; cycling, deer photo stalking and unique outdoor dining experiences to
innovative team building activities up in the hills. That is a brief summary...
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Brief: Having already covered PR for Muir Homes, part of Fife based Muir Group, for the past six years, the challenge was to grow the business to cover other areas of the organisation which could benefit from Public Relations. The Muir Group has several other arms to the business including Muir Leisure which owns Deer Park Golf and Country Club in Livingston; Muir Construction and several property development companies. Advantage PR has also worked with Muir Construction during the launch of Maritime Bond in Edinbugh.
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