To give the company an effective corporate identity, position it in the marketplace and produce suitable marketing literature, press advertising and new website copy. Also to generate coverage through press releases on a newly launched development.
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To position the company as "a little bit different", a higher quality, more creative product, in its field of garden and driveway design. And to promote to the media for the first time the company's involvement in a prestigious stone labyrinth project in Edinburgh's George Square Gardens. Read more »

To launch this new journey sharing website (aimed primarily at the Forth Road Bridge to Edinburgh route) to the Scottish media, maximising the topicality of the subject matter at a time of intense media interest in Forth Road Bridge longevity and tolling issues. Also to encourage commuters to sign up to the service. To promote the two entrepreneurs behind the company, to put a positive human interest element into the story. With a relatively small budget, the company could not have covered the cost of advertising the service in the national press and so gaining prominent editorial coverage was vital for them. Read more »

To launch this company which provides a range of easily accessible cd roms on various periods of art history aimed at the consumer market to the Scottish arts and consumer media as well as the specialist London titles aimed at Gallery visitors and the like. Roger the Elephant opens up the world of art, culture and popular entertainment to children. To promote Pamela McLean as a highly respected academic and an astute businesswoman. To show the diversity of the company through other related consumer educational products such as the Roger the Elephant series for children. Read more »