Jennifer Cosgrove C2 Dundee Courier Lifestyle Supplement:

In the midst of franchising out his Personal Training firm Motiv8trainer across Scotland, Paul Gow was in need of some publicity to highlight this important business development. Advantage PR recognised too that there was a strong editorial element to the business - and in Paul's story of how the company came to be formed - which would reflect well in lifestyle supplements.

Two papers were targeted because of their broad general appeal - The Dundee Courier with its C2 lifestyle supplement and The Daily Record which was always keen to pick up on a strong human interest story. Journalist Jennifer Cosgrove at the Courier was invited to try out a session with Paul and produced a piece reflecting the type of one to one service a client will receive when using Motiv8trainer and also the fact that Personal Training is far more accessible to all types of people nowadays. The piece also served to tell the story of the company's imminent expansion and potential so acted as an effective marketing tool.
Craig Mc Queen at the Record picked up on the story on one of Paul's ex-clients who had used the firm to lose weight as she was desperate to try IVF to conceive a baby and as a result of losing weight very successfully with Motiv8trainer went on to conceive her baby naturally.

Craig Mc Queen at the Daily Record

Dundee Courier coverage from Jennifer Cosgrove

In Person coverage - Spectrum magazine - Scotland on Sunday

Dr Kumar was in need of some PR to promote his business www.ayurvedicquest.com, especially his one to one services in the homes of clients offering alternative therapies and treatments, many of them completely unique to him. Discovering more about his business, I also learned that he is writing a number of books and lectures and teaches other yoga therapists as well as holding classes in two popular Yoga Centres in Scotland. Once again I felt that there was a strong editorial "human interest" story to be told as he is an extremely knowledgeable and interesting person, unique in his field. In Person was the perfect vehicle for him to explain his background; his business ethos and his passion and generated six new clients for him, which was an extremely good result.

Scotland on Sunday