Media Coverage. Jump to:
Mains of Taymouth has benefited from some of the very best travel PR coverage in newspapers and magazines, exploiting many aspects of the estate including holiday ownership of its new range of apartments; the restaurant on the estate and the owner's own home and cottage interiors.
PR was completely new for Hebridean Luxury Holidays but pitching their luxury product in one of the UK's most unspoilt destinations resulted in fantastic coverage which also highlighted the eco friendly interiors.
Encouraged by Advantage PR, who recognised a great story, chairman John Muir took the bold step of putting his head above the parapet at a time of economic downturn but was rewarded with a hugely positive informative article in business orientated Business 7 newspaper.
Muir Homes recently donated financial and in kind support to Peebles High School in regard to the construction of an innovative Training Centre for Construction Crafts, to be used by the school as well as the wider community - the first of its kind in Scotland. Radio Borders came along to interview both Chairman John Muir on the official launch day as well as several of the pupils from the school who had been involved with the project as a social enterprise venture, initially presenting to the Muir Board, applying for planning permission and overseeing the construction of the building which now sits in the grounds of the school.
Using a couple's own exclusive holiday home, created for them by Tighmor, as a feature in Homeplus Scotland perfectly showcased what this imaginative, high end developer was all about.
PR themed on "Lazy Days", indulgent short breaks with time to savour cycling, walking, golfing or on foodie or culture breaks has been very well received by travel journalists, pitching the Tontine as the ideal short break location making the very most of the beautiful Tweed Valley.
Playing up the history, character and luxury of this stunning 15th century castle in Sutherland has been the focus of the PR campaign coupled with eco initiatives made at the hotel and a future major expansion which will further build the brand as a luxury short break destination with spa and private dining rooms and as a great wedding location in the Highlands. As a part of Scotland which visitors may not have considered visiting before the wealth of wildlife to see in the area has also been highlighted together with great golf and places to visit such as distilleries for a real flavour of Scotland. Media from all over the UK have visited so far..
Profile piece on core products from Highland Safaris including Day Out of the City gift experience concept for Xmas market 2009.
You can't really put a value on TV coverage for clients. It is great exposure for them. In this link to the primetime STV Show "The Hour" my client Paul Howard, Senior Auctioneer at Shapes in Edinburgh is discussing the forthcoming auction of Sir Harry Lauder mermorabilia which Shapes was holding that coming weekend. It's a great 7 minute slot which really brings the human interest element to the fore.
My client Cocoa Black Chocolate School in Peebles was featured in this episode of BBC Landward just before Christmas, an ideal way to promote their superb chocolate making courses and also the growing popularity of such activities as a fun day out; gift for a loved one and way to improve your skiils in the kitchen. I have to say that the chocolates look absolutely fabulous and it is all so tempting!
Ruth Hinks also recently appeared on STV's The Hour instructing the two presenters how to make chocolate Easter Eggs. Great fun was had by all and I think Ruth did very well indeed on live TV - her products looked amazing and making chocolate eggs together came across as great fun!