The main focus of Advantage PR is carefully targeted media relations on behalf of clients. This includes ensuring that key messages about a client, its products and its services are relayed by way of the media, whether print, audio or visual, to the target audience. As well as excellent media contacts, it is essential that any good PR practitioner demonstrates astute understanding of the client's business and exactly how PR and marketing is to be used to benefit the business. Advantage PR does just that, working closely with clients to ensure that their objectives are adhered to and keeping them informed at every stage. I like to deliver coverage from an early stage in the relationship!
Very often, a mix of services will be used to achieve the client's objectives. It is very much a personal service, tailored to each client's specific requirements. The company therefore offers a range of services including:
Derek Ferrier of Hardies Property and Construction Consultants in Edinburgh
is pictured during a PR photocall at Out of the Blue Arts Centre in the capital.
- Targeted press releases for consumer, trade and business media; press invites for press trips to client events/experiences and to stay at their hotels for example; targeted opportunities for clients to engage with the media and receive positive coverage.
- Copywriting for editorials and advertorials; development of promotional competitions.
- Copywriting and Design quotes for leaflets/brochures/employee magazines/websites.
- Development of Marketing campaigns and strategies.
- Web page and business literature copy.
- Development of Business profiles
- Attendance at media or consumer events
- Product/Service launches to the media
- Advertising campaigns